The Marketing Trap Most Law Firms Fall Into

You’ve been there before—staring at last month’s marketing expenses, wondering why you’re not seeing the growth you expected. Like most small law firm owners, you’ve probably been approaching marketing backwards: starting with what you can afford rather than what you actually need to hit your income goals.

What If You Could Reverse-Engineer Your Success?

Imagine knowing exactly how many clients and how much marketing spend you need to reach your personal income target. Our Outcome-Based Marketing Calculator does just that—turning your income dreams into a concrete action plan.

How It Works (Takes Just 60 Seconds):

1. Enter Your Dream Income – What do you actually want to take home this year?
2. Set Your Profit Target – We’ll suggest industry standards, but you decide
3. Add Your Average Client Value – Know what each new client is really worth
4. Choose Your Growth Speed – From steady to aggressive, you control the pace

Why Law Firm Owners Like You Trust This Method

“I finally stopped throwing money at random marketing tactics. This calculator showed me exactly what I needed to do to add $75,000 to my income this year.” – Sarah M., Family Law

Your Custom Marketing Blueprint Awaits

Tell us what you want to earn, and we’ll show you exactly how to get there—including how many clients you need each month and what marketing budget will make it happen.

Your Results Will Include:

• Your required annual revenue (often eye-opening!)
• Monthly client acquisition targets tailored to your practice
• Precise monthly marketing budget to achieve your goals

Let’s Build Your Marketing Plan

Enter a few quick numbers and we’ll show you what it’ll take to hit your income goals — and how much to invest in marketing each month to get there.

Desired Income Goal *Enter the amount of net income (profit) you want to earn this year before taxes and expenses. For example: $250,000.

Profit Margin (%) *Select the percentage of your total revenue that you expect to keep as profit. A 30% margin is common for service-based businesses.Profit Margin (%)20%25%30% (standard)35%40%

Average Revenue Per Client ($) *Estimate how much revenue you typically earn per client, case, or transaction. Example: If most clients bring in about $2,500, enter 2500. 💡 If your clients vary widely, use a conservative average.

Marketing Investment (%)Select how aggressively you’d like to invest in marketing based on your growth.💡 Most growing firms invest 10–20% of gross revenue into marketing.Marketing Investment5% - Minimal Investment10% - Steady Growth15% - Active Growth20% - Aggressive growth

Your Results

Based on your inputs, here’s what you need to hit your income goals.

Total Revenue NeededThis is how much gross revenue you need to generate annually in order to reach your profit goal at your selected margin. 💡 This helps you understand the real top-line revenue needed to support your goal.

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Clients Needed Per MonthThis number shows how many clients you need each month to reach your income goal based on what you usually earn per client. If it feels high, it might be time to raise your rates or find ways to get more value from each client.

Suggested Marketing Budget per MonthThis is how much you should plan to spend on marketing each month to reach your income goal. It includes everything — ads, SEO, events, networking, whatever helps bring in clients. If this number feels too high, don’t panic — it’s a guide. You can work up to it, or get creative with lower-cost marketing until you can invest more.

Contact Information

Please provide your details so we can send you your results.

Name *Your first name is fine

Email Address *We’ll never spam you, promise.

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Behind on Your 2025 Revenue Goals?

The calculator takes just 60 seconds, but implementing your plan takes time. Each month you wait is potential income lost. Get your numbers today and start growing tomorrow.